BRÃEVAL is a Scottish word for the Upland River Valleys that exist between the mountains and rugged brae of the Scottish highlands, where streams and rivers tumble to loch and sea. It is pronounced 'brave-all'. It is a land of arduous challenges in a place where sporting adventure is welcomed as part of a very robust lifestyle. The name was chosen because it symbolizes the special sense of outdoor adventure that excites all sportsmen. At BRÃEVAL, we believe that this imagery holds the heart of every sporting adventurer who ever hiked beyond the view of town. This also captures the elegant mystique that we believe we can fulfill through the BRÃEVAL line of fine sporting apparel.